As usual, I have ended up writing a monstrously long blog post. But this time I am going to play it sensible. In order to get more eyeballs, I have split the essay into two. Here is Part I. I will release Part II in a couple of days but only if more than 3 people read this one.
The world was humming along nicely until one day, sadly, Steve Jobs, died. May God rest his soul.
Now, there have been plenty of eulogies written and scores of paeans sung for him around the world, but the real Steve Jobs still continues to be quite an enigma to many in India. You see, Indians judge a foreigner’s importance through our simple unitary assessment parameter, which is – What does the person think about us. If their impression about India is positive, like with Clinton, Ahmedinejad and Brett Lee, we love the person back unreservedly by, say, naming food dishes after him, or buying their crude oil despite the world’s sniggers, or offering them Horlicks sponsorship deals etc. If not, as in the case of Naipaul and Rushdie, we fucking don’t care – in fact we don’t even consider such people worthy of being called foreigners. Bloody half-twit wannabes they are – who are they to judge us anyway? Don’t they know that our great civilization has existed for 500000 years, that’s almost 5 years longer than the distant second-placed Chinese? Have they not seen pictures of the Taj? And had India not invented the Zero, well, it would have been curtains for the Lunar Module trying to find its way back to Houston, and then there r-e-a-l-l-y would have been a problem. And don’t even get me started on Slumdog Millionaire. ‘Heartfelt Ode to India’ my ass. Lies, all of it! You produce in front of me one person in this country who pronounces the word ‘millionaire’ as ‘Mill-A-Nair’ and I promise you that I will name my next baby boy as Oscar.
Anyway, I think I might be digressing a trifle, so let me get back to my subject. Steve Jobs. Sadly, there has always been much trepidation here about where to peg Jobs’ greatness at since little is known about the time he spent in Manoj Kumar’s favourite country. The only stories one hears of Jobs’ visit are the half-truths about the trip he made to Benaras, where he spent all his days fighting chikungunia and malaria instead of doing what young American backpackers really come to the holy city to do. That being, to learn yoga, smoke hashish, research the correct way to tie the langoti, smoke hashish, learn to pronounce ‘Oum’, train on how to use a lota instead of toilet paper, and to smoke hashish.
The fact is, India to Steve Jobs was way more than a mere survival guide in the absence of Laal and Kaala Hit, or the presence of diarrhea. It is so sad that everyone’s totally missed Jobs’ sublime India connection. There was none of it mentioned even in his recent biopic featuring Ashton Kutcher in and as ‘Jobs’ – the actor prudently chosen to play the World Best Innovator based on his only previous acting stint as the dimwitted Kelso in ‘Friends’.
Truth be told, Jobs was a genius for he had found the formula to not only conquer the western worlds of America and Europe by unleashing iNnovative products there, he was also going to stamp his greatness on proudly-penniless countries like India. No, not by selling his electronics here through EMI and Exchange offers, you fool! No, that vile sales ploy was best left to the Koreans. Jobs was going to be relevant here by being a political consultant.
To know more about that, one must dive deeper into the truth about the founding of Apple. Did you know that the initial idea of that company came to him while watching Salma Sultana on Doordar-sham?
So, decades ago, Steve Jobs was sitting and munching Dilli Fruit Chat in his half-star hotel room in Pahar Ganj in Old Delhi. The chat had been liberally sprinkled with delicious MDH Chunky Chat Masala (yes, this is a sponsored product placement, but the emotional sentiments described about it are my own) and it distinctively brought out the subtle flavor of apple from the fruity mélange. (Lo, and behold, Jobs had a corporate brand name!) As he sat and watched the sullen-faced, single-rose bedecked newsreader half-mumble every single word she spoke amidst visuals of Indira Gandhi and Sanjay Gandhi cutting ribbons, lighting lamps and making speeches, he knew that our nation needed help. ‘One day, I will create something which I will call the iPad Mini…and by God, every upper-middle class teenager in this country shall own one!’ he prophesized. ‘But hell, not if they go on like this. This country’s in the shitter right now!’
So, Jobs knew what he needed to do. Apple, his new company construed over a bowl of Dilli Fruit Chat, needed to not just be a technology giant. It also needed to be a Political Consulting Company that would make a country like India strong enough to be able to buy those iPad Minis that he knew he was going to produce in China one day. Jobs was already aware of the profoundness of the entity he had just conceptualized, and the indomitable excitement of the moment simply caused him to eat way too much chat that evening. (And that led to diarrhea and all that other mess that happened in Benaras later – you already know about all that.)
And that, my friends, was the beginning of Steve Jobs association with the Bharatiya Janata Party.
The rest of the story will happen in Part II in a couple of days.
Now that the second part has been written and uploaded on the blog, lazy folks will want to proceed to it by clicking here. I am calling them lazy because they don’t seem to want to leave a comment below for the first part. Sigh. So disappointing!